MAGU – Natural Design made in Germany – made from our plant-based bioplastic ARBOBLEND®

MAGU stands for outstanding design ‘Made in Germany’ and uniquely combines aesthetics, quality and environmental awareness – a company that, through its products, takes responsibility for people and nature. MAGU impressively demonstrates how responsible products can enhance everyday life whilst protecting the environment.

Initial situation
Consumers are increasingly seeking everyday products that are not only functional and aesthetically pleasing, but also produced sustainably. MAGU’s aim was to develop drinking cups, bowls, cutlery and other kitchen and tableware products that are resource-efficient, durable and environmentally friendly, without compromising on design or quality.

Material solution
The products in the Natur-Design made in Germany range are made from ARBOBLEND®, our plant-based bioplastic. This material combines natural raw materials with high dimensional stability and resilience, ensuring that the products are robust, durable and suitable for everyday use.

Thanks to ARBOBLEND®, we are able to produce high-quality products that meet both the aesthetic and functional requirements of our customers – whilst simultaneously reducing the environmental impact caused by fossil-based plastics.

Technical advantages
- made from plant-based ARBOBLEND®
- durable, dimensionally stable and robust for everyday use
- resource-efficient manufacturing
- versatile for use in the kitchen, home and office
- high-quality ‘Made in Germany’ design

Result
With the Natur-Design range, MAGU demonstrates how sustainability, functionality and design work together harmoniously. The ARBOBLEND® products are durable, environmentally friendly and aesthetically pleasing – an example of how a well-considered choice of materials and responsible design can enrich everyday life.

Published 05/2026