Atlanta Green – Timeless watches with a modern twist

As the manufacturer of the Atlanta watch brand, Paragon stands for the highest standards of craftsmanship, a keen eye for timeless design and a commitment to combining traditional watchmaking with forward-looking material solutions – a company that consistently integrates quality, aesthetics and sustainability.

The Atlanta Green range embodies a new generation of wristwatches, where classic design meets innovative, bio-based materials. By using ARBOBLEND®, Paragon is sending a clear signal in favour of sustainable product development – without compromising on quality, feel or durability.

Initial situation
Paragon’s aim with the Atlanta brand was to develop a watch that combines timeless aesthetics with a consistently sustainable materials concept – whilst meeting the demands of modern consumers.

Material solution
ARBOBLEND® is used for the case of the Atlanta Green watches – a bio-based material derived from renewable raw materials and fully biodegradable.

ARBOBLEND® enables high-quality, precise moulding whilst offering a warm, natural feel that clearly sets it apart from conventional materials. The organic feel of the material emphasises the watch’s sustainable character and blends harmoniously into the timeless design concept.

By using this innovative material, Paragon has succeeded in creating a watch case that is not only visually appealing but also makes an active contribution to reducing the use of fossil resources.

Technical advantages
- use of bio-based ARBOBLEND®
- case made from renewable raw materials
- fully biodegradable
- pleasant, natural feel
- high-quality, matt and organic appearance
- precise mouldability for sophisticated watch design
- the alternative to traditional plastic or metal cases

Result
With the Atlanta Green, Paragon impressively demonstrates how traditional watchmaking craftsmanship and modern sustainability standards can be combined. The use of ARBOBLEND® not only enables a distinctive design but also sets new standards in the responsible use of materials.

The result is a watch that combines timeless elegance with ecological innovation – thereby fulfilling the aim of striking a sustainable balance between design, function and sustainability.

Published 04/2026